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Advertising & Media planning
Creativity,
high attention value, sales promoting appeal: these are the
all-important features of an advertisement. Whether it’s a quarter page
or a full-page spread.
Media planning in terms of cost-to-benefit ratio: when selecting
magazines we don’t only consider matters such as magazine circulation,
but also how many of the readers constitute your target group exactly.
For this reason we are less interested in fixed cost-per-thousand (CPT)
rates than in branch and readership information. Our PR activities
ensure that we are experts in the field of specialist media. Our
service includes selection, planning, negotiations and the placement of
advertisements.
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