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The
all-important question is therefore not whether your company needs to
carry out PR work in the first place, but whether your PR activities
are consciously planned and oriented towards your specific corporate
aims. |
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Communication concept
Speedy,
poorly planned PR activities will put you in the limelight for a brief,
short-lived moment. However, you will be forgotten just as quickly as
you rose to recognition.
A communication concept requires you to be
more thorough in dealing with your marketing aims and objectives.
Product advantages, market positioning, branches, customers,
decision-makers, distribution channels … All of the above are important
markers on the way to good public relations. Otherwise, your efforts
will not only be ineffective, but also costly. Put differently, would
you start building a house without first thinking about site, costs and
design?
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