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... National/international press and media coverage, press releases, specialist articles, press conferences,
business bulletins, external press office ...
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Press activities
Communicating with the media often means time-consuming little jobs associated with the
compilation and updating of contact information. Our daily work
includes an analysis of professional and business media – both print
and online. Which means that we haven't just picked up the relevant
names, but that we know the media contents and the journalists.
Quality beats quantity: the more meticulous we are in selecting a
magazine, the more individual the approach and the text, the greater
the impact of your message.
Specialist articles have a high impact
A
specialist article receives up to 20 times the attention that a 1-page
ad gets. Let us digress briefly and turn to mathematics: Let’s say, a
1-page advertisement costs €5,000. And a specialist article is at least
two pages long: convert this into advertisements and the cost is
€10,000. €10,000 multiplied by 20 times the attention value: €200,000.
This is what you would have to spend on advertising to draw the same
amount of attention that 1 single article gets.
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